WEIGHT LOSS isn’t rocket science. In fact most of the time it’s quite simple when it comes down to it. Eat more healthily, Exercise more, Drink more water, Sleep better.

So why is it that so many people struggle to achieve their goals?

The problem isn’t that people don’t know what to do, it’s that they don’t do the things they know they need to in order to lose weight.

Let’s take eating for example. Nutrition and diet are probably the most important aspect when it comes to weight loss, yet the majority of people do this wrong.


Fortunately the old ideas of “going on a diet” are becoming a thing of the past, where people take a few weeks or months and change their eating habits temporarily to try and create a change in their body’s appearance, health or function. This alone implies that they already know there’s something wrong with their normal day to day relationship with food. Most of the time when people attempt this method they end up putting on far more weight straight after there diet than they lost in the first place.

Partly this is because they tried forcing themselves to eat differently, they over-restricted themselves, and through sheer will power managed eat less or to not eat certain things. As soon as they pass their target suddenly they just can’t keep it up any more. And it’s not surprising, what they were eating for the short period of time they were on a diet, wasn’t sustainable in the first place, and just as importantly they’ve done all this through force. And incredible amount of effort is used up in sticking to the diet they had, overpowering the internal desires and impulses to eat other things, and the feelings of missing out or being deprived can be quite overwhelming and makes the entire experience and unhappy one.

So what should you do instead? Well, consider diet not as a verb, something that you do, but rather as a noun. It’s something that exists permanently as a part of your lifestyle. It’s what you eat. Period. It’s how you interact and relate to food in a general way. What needs to happen is to create a sustainable way of interacting with food long term.

Firstly, for most people, this is easier to be done incrementally, rather than making huge changes all at once. When we make fast and radical changes it can be too difficult for us to sustain it because we’ve never got used to doing it. This happens all the time for example when people decide to go vegan (I’ll use vegan as the example since it’s become quite the fade or trend now days, but the same thing applies to all sorts of healthy diets or lifestyle changes in general).


People go to seminars, or hear lectures, or read books and think to themselves, “This is what I should be doing.” They resolve suddenly to change everything all at once. They throw out all the old food, and go shopping just for the new healthy stuff. They fill their fridge with greens and veggies and fruits, their cupboards over flow with nuts. And then the next day when they come home from work, tired, stressed and pushed for time, they have no idea what to make. After a few days of making salads repeatedly, they start to think, “This vegan thing isn’t for me” or “I just can’t do this”. And soon enough they’re on the phone to Dominoes to come to the rescue and bring them something quick that will fulfil the cravings they’re getting.

But, what if, instead, they had started,not by trying to transform everything all at once, rather by introducing a couple of vegan meals a week into their diet. Learning the new recipes would have been fun instead of overwhelming. If they decided at the beginning of the week for example to make their first vegan dinner on Thursday, then they would have had 4 days to think about what they were going to make, look up ideas online, and come up with something quite special. The entire experience would have been different. Having made that meal under these conditions, and then repeated it a few more times over the next month or two they would have become quite comfortable with making it, and slowly they would have become more and more comfortable with the entire concept of cooking vegan meals. Within a couple of months having a vegan lunch every day would hold no concern for them, and be as simple and easy as making a quick sandwich and cop of tea is to most people throughout the UK. Having half of the evening meals for the week being vegan after a few months wouldn’t be something they would even bat and eye lid at.

Why? Because they started introducing it bit by bit. They supported themselves to making a change incrementally. Allowing themselves to become solid and secure in each step as they undertook it, rather than throwing themselves in the deep end and realising that couldn’t swim.

And this happens in nearly every area of life when people start to make a change. I see it all the time with individual clients when I work with them, and it’s why I always like working with them over a 6 or 12 week period so that they can really start to see how things can snowball positively if you just start doing a little bit at a time.

The change you want in your life is so much more accessible than you even dared to dream. It’s round the corner. You just have to give yourself time to build up steam and set yourself up to win.

Much Love


If you want have a chat about how we can start getting you to achieving your weight loss goals then click the link below, fill out the short form and I’ll give you a call personally to have a chat to see if and how we can help you.